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Super Bowl LV will be played on Sunday, Feb. 7, with kickoff slated for 6:30 p.m. ET.
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Facebook Live, LinkedIn Live, YouTube Live, Periscope, Instagram Live Over the past several years, major social media platforms democratized and commodified live streaming, with YouTube Live launching way back in 2011, and Facebook, Twitter, Instagram, and others (R.I.P. Meerkat) following suit. Most recently, LinkedIn launched live streaming on its platform, too, so businesses and professionals can reach their network in new and engaging ways. READ MORE
These free platforms are great for brands and businesses looking to dip a toe in the live streaming pond, but they are not viable solutions for long-term scale and growth of a video strategy. Why? While ease of use is a major draw, for sure, none offer onboarding or customer support. If your team hits a snag with an event, youāre left to your own devices to problem-solve in real-time.
Whatās more, streaming is only possible on a platform-by-platform basis. This means if you want to stream to Facebook and Twitter at the same time, youāll need two cameras to live stream from each device ā creating twice as much work (or more) and a less-than-ideal experience for the on-screen talent and viewers alike.
Nobody is ever thrilled to pay nearly $11K for a golfer they probably hadnāt heard of until a handful of weeks ago, but both Zalatoris, along with Sam Burns will be at the top of my list this week on DraftKings.
Zalatoris gets the slight edge with his outstanding play in nearly every metric thatās not near the green. He ranks first amongst players in the field in SG: total and fourth in SG: approach. We also joke about getting the putter hot for a weekend, and if Zalatoris can improve on his SG: putting which ranks 129th in the field, he should absolutely contend yet again.
Heās finished no worse than T19 in his last five events, including three top six finishes. His T6 result at Winged Foot opened up plenty of eyeballs, so heāll be a popular play, which makes him all the more worthwhile in cash at the top.
While I was impressed with the way Will Zalatoris played last week at the U.S. Open, Iām more inclined this week to go with the more experienced Tour pro. Will will (thatās funny āWill willā) be a fixture on the PGA Tour ā if not this year than next. He is one of the top players on the Korn Ferry Tour now. However, Corey Connors made the Playoffs and has been playing well last season (this is so weird calling it last season already). Iāll have both in a lineup this week, but my gut has me leaning with the Canadian.
Livestreaming, whatās in it for us?
Technology has advanced significantly since the first internet livestream but we still turn to video for almost everything. Letās take a brief look at why livestreaming has been held back so far, and what tech innovations will propel livestreaming to the forefront of internet culture. Right now livestreaming is limited to just a few applications for mass public use and the rest are targeted towards businesses. Livestreaming is to today what home computers were in the early 1980s. The world of livestreaming is waiting for a metaphorical VIC-20, a very popular product that will make live streaming as popular as video through iterations and competition.
download files or search for hours for the right clip. Allegedly inspired by the site āHot or Notā, YouTube originally began as a dating site (think 80s video dating), but without a large ingress of dating videos, they opted to accept any video submission. And as we all know, that fateful decision changed all of our lives forever. Because of YouTube, the world that YouTube was born in no longer exists. The ability to share videos on the scale permitted by YouTube has brought us closer to the āglobal villageā than Iād wager anyone thought realistically possible. And now with technologies like Starlink, we are moving closer and closer to that eventuality. Although the shared video will never become a legacy technology, before long it will truly have to share the stage with its sibling, livestreaming. Although livestreaming is over 20 years old, it hasnāt gained the incredible worldwide adoption YouTube has. This is largely due to infrastructure issues such as latency, quality, and cost.
Latency is a priority when it comes to livestreams.
Latency is the time it takes for a video to be captured and point a, and viewed at point b. In livestreaming this is done through an encoder-decoder function. Video and audio are captured and turned into code, the code specifies which colours display, when, for how long, and how bright. The code is then sent to the destination, such as a streaming site, where it is decoded into colours and audio again and then displayed on a device like a cell phone. The delay between the image being captured, the code being generated, transmitted, decoded, and played is consistently decreasing. It is now possible to stream content reliably with less than 3 seconds of latency. Sub-second latency is also common and within the next 20 or so years we may witness the last cable broadcast (or perhaps cable will be relegated to the niche market of CB radios, landlines, and AM transmissions).
On average, the latency associated with a cable broadcast is about 6 seconds. This is mainly due to limitations on broadcasts coming from the FCC or another similar organization in the interests of censorship. In terms of real-life, however, a 6 second delay on a broadcast is not that big of a deal. In all honesty a few hoursā delay wouldnāt spell the doom of mankind. But for certain types of broadcasts such as election results or sporting events, latency must be kept at a minimum to maximize the viability of the broadcast.
Sensitive Content is Hard to Monitor
Advances in AI technologies like computer vision have changed the landscape of internet broadcasting. Before too long, algorithms will be better able to prevent sensitive and inappropriate content from being broadcast across the internet on livestreaming platforms. Due to the sheer volume of streams it is much harder to monitor and contain internet broadcasts than it is cable, but we are very near a point where the ability to reliably detect and interrupt inappropriate broadcasts instantaneously. Currently, the majority of content is monitored by humans. And as weāve learned over the last 50 or so years, computers and machines are much more reliable and consistent than humans could ever be. Everything is moving to an automated space and content moderation is not far behind. We simply donāt have the human resources to monitor every livestream, but with AI we wonāt need it.
Video Quality
In the last decade we have seen video quality move from 720p to 1080p to 4K and beyond. I can personally remember a time when 480p was standard and 720p was considered a luxury reserved for only the most well funded YouTube videos. But times have changed and people expect video quality of at least 720p. Live streaming has always had issues meeting the demands of video quality. When watching streams on platforms like Twitch, the video can cut out, lag, drop in quality, and stutter all within about 45 seconds. Of course this isnāt as rampant now as it once was, however, sudden drops in quality will likely be a thorn in the side of live streams for years to come.
Internet Speeds
Perhaps the most common issue one needs to tackle when watching a live stream is their internet speed. Drops in video quality and connection are often due to the quality of the internet connection between the streamer and the viewer. Depending on the location of the parties involved, their distance from the server, and allocated connection speed the stream may experience some errors. And thatās just annoying. Here is a list of the recommended connection speeds for 3 of the most popular streaming applications:
Facebook Live recommends a max bit rate of 4,000 kbps, plus a max audio bit rate of 128 kbps.
YouTube Live recommends a range between 1,500 and 4,000 kbps for video, plus 128 kbps for audio.
Twitch recommends a range between 2,500 and 4,000 kbps for video, plus up to 160 kbps for audio.
Live streams are typically available for those of us with good internet. Every day more people are enjoying high quality speeds provided by fibre optic lines, but it will be a while until these lines can truly penetrate rural and less populated areas. Perhaps when that day comes we will see an upsurge of streaming coming from these areas.
Language Barrier
You can pause and rewind a video if you didnāt understand or hear something, and many video sharing platforms provide the option for subtitles. But you donāt really get that with a live stream. Pausing and rewinding an ongoing stream defeats the purpose of watching a stream. However, the day is soon approaching where we will be able to watch streams, in our own native language with subtitles, even if the streamer speaks something else. Microsoft Azureās Cognitive Speech Services can give livestreaming platforms an edge in the future as it allows for speech to be automatically translated from language to language. The ability to watch a livestream in real time, with the added benefit of accurate subtitles in oneās own language, will also assist language learners in deciphering spontaneous speech.
Monetization
One of the most damning features of a live stream is the inherent difficulty in monetizing it. As mentioned before, videos can be paused and ads inserted. In videos, sponsored segments can be bought where the creators of the video read lines provided to them. Ads can run before videos etc. But in the case of a spontaneous live stream sponsored content will stick out. In the case of platforms like YouTube there are ways around ads. Ad blockers, the skip ad button, the deplorable premium account, and fast forwarding through sponsored segments all work together to limit the insane amount of ads we see every day. But in the case of a live stream, ads are a bit more difficult.
Live streaming platforms could implement sponsored overlays and borders or a similar graphical method of advertising, but the inclusion of screen shrinking add-ons like that may cause issues on smaller devices where screen size is already limited.
Monthly subscriptions are already the norm, but in the case of a live streaming platform (Twitch Prime not withstanding), it may be difficult for consumers to see the benefit in paying for a service that is by nature unscheduled and unpredictable. Live streams are great for quick entertainment, but as they can go on for hours at a time, re-watching streamed content is inherently time consuming. For this reason, many streamers cut their recorded streams down and upload them to platforms like YouTube where they are monetized through a partnership program. It is likely that for other streaming platforms to really take off, they would need to partner with a larger company and offer services similar to Amazon and Twitch.
What Might the Future of Livestreaming Look Like?
It is difficult to say, as it is with any speculation about the future. Technologies change and advance beyond the scope of our imaginations virtually every decade. But one thing that is almost a certainty is the continued advancement in our communications infrastructure. Fibre optic lines are being run to smaller towns and cities. Services like Google Fiber, which is now only available at 1 gigabit per second, have shown the current capabilities of our internet infrastructure. As services like this expand we can expect to see a large increase in the number of users seeking streams as the service they expect to interact with will be more stable than it currently is now. closing left and right, we canāt exses, as they are now. Live streaming can bring serious benefits to education as well by offering classrooms guest lessons and tutorials by leading professionals. Live streaming is more beneficial for education than video as it allows students to interact with guest teachers in real-time.
The live streaming market is waiting to be tapped.
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